As reported in Information Week, Google is making it easier for organizations to tap into the Youtube API (Application Program Interface) to provide YouTube functionality on their web sites. For example, the Huffington Post can solicit user generated video (citizen journalism) and use that content in their stories. Since most everyone is familiar with the YouTube name and interface, then enables the Huffington Post to piggyback on that familiarity and not have to reinvent the wheel. Nothing wrong with that.